The History of the Peek’Size Football Guide

Ernie Peek’s Legacy

His little books are best-sellers and have been for 80 years but Mr. Ernie Peek didn’t have the soul of an author. He had the heart of a salesman.

In 1928, when Earnest Wilburn Peek began publishing the football guides of Franklin, Tennessee High School and Battle Ground Academy, he never dreamed that he was embarking on a life-          long vocation. Nor did he anticipate in 1939 that his early printing efforts would evolve into the now famous PEEK’SIZE FOOTBALL GUIDE, that has been published in 28 states, (including           Hawaii) with circulation numbers that swelled to more than 600,000 annually.

Mr. Peek started out selling ads on two-sided single page schedule cards for local area high schools in East Tennessee. That original idea has grown into the current 52 page version of the                  PEEK’SIZE FOOTBALL GUIDE. Mr. Peek attributed the success of the guide to its size – 2.5″ x 4.5″ and used to say “Peek Size is Keep Size”. “People can put it in their shirt pocket, they don’t          know it’s there… but yet they do.”

How many sports publications do you know of that have survived for 80+ years?

The PEEK’SIZE FOOTBALL GUIDE features a major university conference but, it was the first guide to also include pro, local small college, high school and prep schedules. It even includes a          section on the referees signals for all the “rules junkies.” It is a statisticians dream for serious football fans. The content inside is updated yearly, but the cover remains basically unchanged with        the exception of a few special anniversary issues over the years. Mr. Peek was proud of the sameness – he found a winning formula and stuck with it – the same formula he started in 1939.

Year after year, the PEEK’SIZE FOOTBALL GUIDE has proven itself to be a valuable advertising tool. During its 80+ years of existence, copies of PEEK’SIZE have been requested from                     practically every state in the U.S. and also from several foreign countries. The PEEK’SIZE FOOTBALL GUIDE is still one of the most popular guides printed today and has kept its popularity             through our thousands of fans who collect and keep editions each year. This enhances the value of PEEK’SIZE by keeping our advertisers names before thousands of potential customers for             years at a time.

Mr. Peek may no longer be with us, (he passed away in November of 1999) but the vision of his PEEK’SIZE FOOTBALL GUIDE can still be seen today. Although his son, Leslie Peek has sold the     business to Rick and Lesli Bishop, the tradition of the PEEK’SIZE GUIDE lives on.

– History compiled from Peek family archived news articles

    Rick and Lesli Bishop

In 2015, Leslie Peek transitioned the Peek’Size Football Guide business to Rick and Lesli Bishop of Gadsden, AL.

In the same tradition as the Peek “dynasty”, the Bishop’s plan is to continue the long-running publication through dedication and hard work. The Bishop’s vision for Peek’Size is to charge into          the future with the same passion and love of the game that made the Peek’Size Football Guide what it is today!

    To order editions for teams from the following regions:

Northwest Alabama
North Alabama
Northwest Florida
Tallahassee, Florida

Greater ATL/North Georgia
Birmingham, Alabama
Columbus, Georgia
Knoxville Tennessee
South & East Alabama
Macon, Georgia

Call (256) 393-4470 today

email: [email protected]



We have archived stock available of select back issues of the Peek’Size Football Guide.

Years Available 1947-2019  |  Limited number available of 1944-1948

For availability and pricing:

Call (256) 393-4470

or email: [email protected]

Peek’Size Publications, Inc.

P.O. Box 1692

Gadsden, AL 35902

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Take advantage of the long-standing popularity of the Peek’Size Football Guide by placing your advertisement in the next issue.

Peek’Size Football Guide offers high-profile opportunities for its sponsors and staying power with its collector appeal. Since 1939… THE Guide for all things football!

Different ad sizes and pricing options are available for any size budget.
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    Corporate Contact Info

P.O. Box 1692
Gadsden, AL 35902
Phone: (256) 393-4470

    Editorial Contact Info

Lesli Bishop
[email protected]
Phone: (256) 393-4470

    Ad Sales Contact Info

Peek Publications
[email protected]
(256) 393-4470